SMB trend alert – Franchising

Tarci’s research data insights team shares their findings in franchising 2022

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Have you noticed that a lot of small businesses are offering franchises lately?

Yes, expanding is a normal part of running a business, but it’s kind of surprising in a recession.

Well, you’re not alone in your curiosity. Our research team at Tarci took a closer look, and the results are pretty impressive.

Get ready for this – By the end of 2022, there was a massive 67% increase in franchise opportunities offered by small and mid-sized businesses compared to the start of the year.

We know you’re curious about why this is happening. And we’ve got the answers. Let’s break it down and dive right in!

What’s Driving the Bandwagon?

According to our research, there are a few reasons for the rise in franchise offers of US SMBs but three are critical:

1. Recession-proofing

In times of economic uncertainty, franchising can be a way for small businesses to protect their revenue streams. SMBs can expand their reach by offering franchises without investing heavily in new locations.

2. Scalability

Offering franchises allows small businesses to scale up their operations and reach a wider audience without having to do all the work themselves.

3. Success Stories

With the success of big franchising brands like Subway and 7-Eleven, it’s no surprise that more small businesses are seeing the potential of franchising as a way to grow their businesses.

Source: IFA – INTERNATIONAL FRANCHISE ASSOCIATION

Is it Worth Paying Attention To?

Yes, absolutely! SMBs offering franchises is a big deal and worth taking notice of. More franchises mean more demand for innovative solutions and services.

Take advantage of this trend and grow your business! Offer your services to SMBs and tap into a growing market. Plus, you can increase your financials and reach new heights.

However, to fully utilize this opportunity, you need to be equipped with more data, such as market trends, customer preferences, and industry regulations.

Here’s how you can take advantage of this trend:

  1. Stay informed: Keep yourself updated with the franchise industry’s latest market trends and customer preferences. This will help you to offer relevant and innovative solutions to your customers.
  2. Collect data: Gather data on the target market and their franchise expansion needs. This will help you to understand SMBs’ franchising pain points and offer them a comprehensive solution.
  3. Offer franchise-specific services: Offer your existing customers new and innovative solutions that cater to their franchise expansion needs. This could include franchise operations management, training, and development, marketing, etc.
  4. Partner with SMBs: Partner with SMBs to offer them a comprehensive franchise package that includes your services and products. This can help you to reach a wider audience and increase your brand visibility in the market.
  5. Stay ahead of the competition: With the growing trend of franchise opportunities, it is important to stay ahead of the competition by offering unique and innovative solutions to your customers.

Having access to the right data and insights into SMBs’ franchise expansion needs will help enterprises make informed decisions and offer relevant solutions to their customers.

What’s Next?

Time to capitalize! SMBs expanding through franchising need more resources. You, as a service provider, can help and grow your business at the same time.

But how can you take advantage of this opportunity if you’re not sure what to offer?

To make a perfect fit, you need data on your target market. This way, you can understand their franchise needs and offer solutions just for them.

That is where Tarci comes in!

At Tarci, we’re closely monitoring this trend and have the data insights to help you understand the needs of SMBs. We are giving valuable insights and data that can help you offer the right products and services at the right time.

Don’t miss out on this opportunity to grow your business and reach a wider audience. If franchising is a good fit for you, let’s connect and discuss this further.

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