Dynamic data, the Tarci advantage
Painting the full picture of each SMB
Tarci delivers the world’s most dynamic and granular insights about Small and Mid-sized businesses.
Exceptional SMB Insights that drive Extraordinary Results
Tarci’s Continuous Intelligence Engine connects multiple external and proprietary data points, combines it with SMB specific context to create insights for marketing, sales, customer service and risk management
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Tags
Signals
Firmographics
Tags
Website
Website presence and reach
Website
Known Web Traffic Rank
Identified website popularity ranking
Known Web Metrics
One or more identified website tracking tools
Multi-Country Web Presence / Traffic
Website gets traffic from multiple countries
Multi-Language Website Versions
Website is available in multiple languages
Food and beverage
Classifications and services that are directly related to the food services industry
Food and beverage
Restaurants – Full Service Restaurants
Has on-premise dining and wait staff
Restaurants – Quick Service Restaurants
Orders placed at counter – fast food
Restaurants – Offers Food Truck Services
Has a food truck
Restaurants – Serves Alcohol
Serves alcohol
General
Any indications of business model / structure
General
Business Incorporated in the Last Months
Official or estimated registration date (tracked from 0-12 months)
Targeting Businesses (B2B)
Sells primarily to other businesses
Offers Remote Working
Offers flexible working arrangements for employees
Fleet
Indications of fleet operations
Fleet
Commercial Drivers License Class A / B / C
Known commercial vehicle operational requirements
General technologies and services
Any known technology integration, technology service, financial service, or hospitality service
General technologies and services
Known Suppliers and Tech
1 or more identified technology suppliers
Known Technology Integration – Count: 1-6+
1 or more technology integrations identified
Known Shopping Cart – Count: 1-6+
1 or more shopping cart apps identified
Known Review Management Software – Count: 1-6+
1 or more identified review management tool
Certifications
Any certifications achieved by the business
Certifications
ISO 14001 Certified
Meets ISO 14001 standards (environmental management system)
ISO 27001 Certified
Meets ISO 27001 standards (information security mgmt system)
ISO 45001 Certified
Meets ISO 45001 standards (occupational health and safety)
ISO 9001 Certified
meets ISO 9001 standards (quality management system)
Financial service vendors
Payment providers and BNPL payment providers
Financial service vendors
* Payment Provider
accepts payments with
* BNPL Payment Provider
offers BNPL payments with
Technology service vendors
Vendors who sell any of the following services:
- Shopping cart apps – review management tools
- Booking management apps
- Financial software
- Web metrics and analytical tools
Technology service vendors
* Shopping Cart
Identifies specific shopping cart used
* Review Management Software
Identifies specific review management software used
* Financial Software Provider
Identifies specific financial software used
Google Tag Manager
Uses Google Tag Manager for site analytics
Payments and financing services
Payments and sales services offered to clients
Payments and financing services
Accepting Credit Card Payments
Accepts credit card payments
Offers Online Payments
Accepts online payments
Offers Financing
Offers financing terms to clients
Offers Subscription Plans
offers subscription purchase plans
Hospitality vendors
Food delivery providers
Hospitality vendors
* Food Delivery Provider
uses food delivery service
Booking services
Booking choices offered
Booking services
Offers Online Booking
Offers online bookings and reservations
Shipping services
Shipping services offered to clients
Shipping services
Offers Global Shipping
Can ship worldwide
Offers Same Day Shipping
Offers same day shipping
Offers Shipping to Multiple Countries
Can ship to multiple countries
Distribution channels
Indications of where and how the business is selling its offering, including:
- Physical locations
- Online sales
- International activity
Distribution channels
Has a Physical Location
Has at least one physical location
Physical Location – Has a Single Location
Has a single physical location
Physical Location – Has Multiple Locations
has multiple physical locations
eCommerce – Selling Its Own Brand
Sells its own private label products
Strategic alliances
Partnerships or alliances to grow market reach
Strategic alliances
Offers Any Known Partnerships
Offers franchising, stockist, partner, or affiliate marketing programs
Offers a Partner Program
Uses partners to support products or services
Offers Affiliate Partnerships
Uses affiliate marketing to drive sales
Offers Franchise Opportunities
Willing to expand via franchising
Offers Stockists Partnerships
Offers buying terms to approved retailers who maintain stock
Signals
Web presence decline
Business is experiencing a decline in traffic to its website or in its online presence
Web presence decline
Web Traffic Ranking Declined >= 30%
Website traffic ranking has dropped by 30% or more
Multi-Language Website Versions – Removed
Removed multi-language website versions
Removed an existing Facebook page
Removed business Facebook page
Removed an existing LinkedIn page
Removed an existing LinkedIn page
Web presence growth
Business is seeing an increase in web traffic or heightened web presence
Web presence growth
Web Presence Growth
Increased traffic to website
Web Traffic Ranking Increased >= 30%
Website traffic ranking has improved by 30% or more
Multi-Country Web Presence – Added
Added web presence in multiple countries
Multi-Language Website Versions – Added
Added multi-language website versions
Food and beverage growth
Business is expanding food- and beverage-related services
Food and beverage growth
Restaurants – Serves Alcohol – Added
Added alcohol to menu
Restaurants – Offers Food Truck Services – Added
Added food truck
Restaurants – Full Service Restaurants – Added
Added full service restaurant designation
Restaurants – Offers Outdoor Dining – Added
Added outdoor dining capability
International expansion
Business is expanding beyond its current domestic market
International expansion
International Expansion
Added ability to provide products or services beyond domestic market
Accepting New Currency
Accepting payment in an additional currency
Hiring Country – Added
Posting jobs in different countries
Physical Location – International – Has Locations in Multiple Countries – Added
Added identified physical locations in multiple countries
Shipping expansion
Business is adding or enhancing its shipping abilities
Shipping expansion
Shipping Destination Added
Added new shipping destination
Offers Global Shipping – Added
Added ability to ship globally
Offers Same Day Shipping – Added
Added same day shipping
Offers Shipping to Multiple Countries – Added
added ability to ship to multiple countries
Fundraising
Business is displaying early indications of start-up fundraising
Fundraising
Fundraising *coming soon*
Business has gained a new source of funding
Physical decline
Business is temporarily or permanently closing physical locations
Physical decline
Temporary Closure Announced *coming soon*
Announced a temporary closure
Has a Physical Location – Removed
Removed an identified physical location
Physical Location – Has a Single Location – Removed
Removed a single physical location
Physical Location – Has Multiple Locations – Removed
Removed identified multiple physical locations
Removed services
Accepting Credit Card Payments – Removed
Removed services
Accepting Credit Card Payments – Removed
Removed ability to accept credit card payments
Offers Financing – Removed
Removed offers financing
Offers Online Payments – Removed
removed online payment functionality
eCommerce – Removed
Removed eCommerce
Removed strategic alliances
Business is removing partnerships or alliances that extended market reach
Removed strategic alliances
Offers any Strategic Alliances – Removed
Removed any known strategic alliances
Offers a Partner Program – Removed
Removed partner programs
Offers Affiliate Partnerships – Removed
Removed affiliate partnerships
Offers Franchising – Removed
Removed franchising opportunities
Reduction in workforce
Business is downsizing
Reduction in workforce
Reduction in Employees
Reduction of workforce, temporary layoffs, or hiring freeze
Workforce expansion
Business is increasing number of employees or job postings
Workforce expansion
Growth in Number of Employees
Increased number of employees
Hiring for a Financial Role – Added
Posted position for financial role
Growth in Hiring
Increased number of job postings
Growth in Hiring Positions >= 30%
number of job postings has risen by 30% or more
International decline
Business is reducing its international activity
International decline
Hiring in Multiple Countries – Removed
No longer hiring in multiple countries
Multi-currency eCommerce – Removed
Removed ability to accept more than one currency
Physical Location – International – Has Locations in Multiple Countries – Removed
Removed identified physical locations in multiple countries
Food and beverage decline
Business is removing food- and beverage-related services
Food and beverage decline
Restaurants – Offers Features and Services – Removed
Offers identified restaurant feature or service
Restaurants – Serves Alcohol – Removed
Removed alcohol from menu
Restaurants – Offers Food Truck Services – Removed
Removed food truck
Restaurants – Full Service Restaurants – Removed
Removed full service restaurant designation
Removed shipping services
Business is reducing shipping capabilities
Removed shipping services
Offers Global Shipping – Removed
No longer offers global shipping
Offers Same Day Shipping – Removed
No longer offers same day shipping
Offers Shipping to Multiple Countries – Removed
Removed ability to ship to multiple countries
Change in service provider / technology
Business has added or removed a service provider or technology
Change in service provider / technology
Change in Payment Provider
Payment provider has been added or removed
Change in Service Provider
Service provider has been added or removed
Shopping cart added/removed
shopping cart tag has been added or removed
Financial software provider added/removed
financial software provider tag has been added or removed
Change in personnel or policies
Business has changes in management or employee structure
Change in personnel or policies
Change in Decision Maker – /CEO/CFO/COO/Director/President
Changes within leadership roles
Offers Remote Working added/removed
Offered or rescinded the ability to work remotely to employees
Change in customer
Business has changed target customer focus
Change in customer
Targeting Businesses (B2B) added/removed
Indication of B2B model has been added or removed
Insurance coverage
Business has added or removed coverage, or has policies set to expire
Insurance coverage
Worker’s compensation policy expiry date approaching (US, state-dependent)
Worker’s comp expires in <1 month / 2-3 months / 4-6 months
Out-of-state worker’s compensation policy expiry date approaching (US, state-dependent)
OOS worker’s comp expires in <1 month / 2-3 months / 4-6 months
Certifications and licenses
Business has gained or dropped certifications or licenses
Certifications and licenses
ISO certifications added/removed
ISO certifications have been added or removed
FCA-Regulated added/removed
FCA-regulated tag has been added or removed
Licenses issued / about to expire (US, state-dependent)
Change in contractor / professional / business license status in the US
Applied for an Alcohol License (US, state-dependent)
Applied for an alcohol license in the US
Website
Website presence and reach
Website
Known Web Traffic Rank
Identified website popularity ranking
Known Web Metrics
One or more identified website tracking tools
Multi-Country Web Presence / Traffic
Website gets traffic from multiple countries
Multi-Language Website Versions
Website is available in multiple languages
Financial service vendors
Payment providers and BNPL payment providers
Financial service vendors
* Payment Provider
accepts payments with
* BNPL Payment Provider
offers BNPL payments with
Technology service vendors
Vendors who sell any of the following services:
- Shopping cart apps – review management tools
- Booking management apps
- Financial software
- Web metrics and analytical tools
Technology service vendors
* Shopping Cart
Identifies specific shopping cart used
* Review Management Software
Identifies specific review management software used
* Financial Software Provider
Identifies specific financial software used
Google Tag Manager
Uses Google Tag Manager for site analytics
Hospitality vendors
Food delivery providers
Hospitality vendors
* Food Delivery Provider
uses food delivery service
Payments and financing services
Payments and sales services offered to clients
Payments and financing services
Accepting Credit Card Payments
Accepts credit card payments
Offers Online Payments
Accepts online payments
Offers Financing
Offers financing terms to clients
Offers Subscription Plans
offers subscription purchase plans
Booking services
Booking choices offered
Booking services
Offers Online Booking
Offers online bookings and reservations
Shipping services
Shipping services offered to clients
Shipping services
Offers Global Shipping
Can ship worldwide
Offers Same Day Shipping
Offers same day shipping
Offers Shipping to Multiple Countries
Can ship to multiple countries
Distribution channels
Indications of where and how the business is selling its offering, including:
- Physical locations
- Online sales
- International activity
Distribution channels
Has a Physical Location
Has at least one physical location
Physical Location – Has a Single Location
Has a single physical location
Physical Location – Has Multiple Locations
has multiple physical locations
eCommerce – Selling Its Own Brand
Sells its own private label products
Strategic alliances
Partnerships or alliances to grow market reach
Strategic alliances
Offers Any Known Partnerships
Offers franchising, stockist, partner, or affiliate marketing programs
Offers a Partner Program
Uses partners to support products or services
Offers Affiliate Partnerships
Uses affiliate marketing to drive sales
Offers Franchise Opportunities
Willing to expand via franchising
Offers Stockists Partnerships
Offers buying terms to approved retailers who maintain stock
General technologies and services
Any known technology integration, technology service, financial service, or hospitality service
General technologies and services
Known Suppliers and Tech
1 or more identified technology suppliers
Known Technology Integration – Count: 1-6+
1 or more technology integrations identified
Known Shopping Cart – Count: 1-6+
1 or more shopping cart apps identified
Known Review Management Software – Count: 1-6+
1 or more identified review management tool
Food and beverage
Classifications and services that are directly related to the food services industry
Food and beverage
Restaurants – Full Service Restaurants
Has on-premise dining and wait staff
Restaurants – Quick Service Restaurants
Orders placed at counter – fast food
Restaurants – Offers Food Truck Services
Has a food truck
Restaurants – Serves Alcohol
Serves alcohol
General
Any indications of business model / structure
General
Business Incorporated in the Last Months
Official or estimated registration date (tracked from 0-12 months)
Targeting Businesses (B2B)
Sells primarily to other businesses
Offers Remote Working
Offers flexible working arrangements for employees
Fleet
Indications of fleet operations
Fleet
Commercial Drivers License Class A / B / C
Known commercial vehicle operational requirements
Certifications
Any certifications achieved by the business
Certifications
ISO 14001 Certified
Meets ISO 14001 standards (environmental management system)
ISO 27001 Certified
Meets ISO 27001 standards (information security mgmt system)
ISO 45001 Certified
Meets ISO 45001 standards (occupational health and safety)
ISO 9001 Certified
meets ISO 9001 standards (quality management system)
General growth
Business is experiencing growth in at least one function or area
General growth
Business Growth
Growth indicated via increase in market reach, hiring, and/or web traffic
Expansion
Expansion through additional location or new market reach
Incorporation of a New Subsidiary
Business is now parent company to another company
Business Has Been Recently Incorporated
business has been incorporated within the last 6 months
Physical growth
Business is adding new physical locations
Physical growth
Expansion to New Location
Opened an additional location
Opening of a New Location Announced
Announced a new location opened or coming soon
Has a Physical Location – Added
Added an identified physical location
Physical Location – Has Multiple Locations – Added
Now has more than one physical location
Services growth
Business is enhancing their offering with additional services and ways to purchase
Services growth
Accepting Credit Card Payments – Added
Can now accept credit card payments
Offers Financing – Added
now offers financing
Offers Online Payments – Added
Added online payment functionality
eCommerce – Added
Added eCommerce
Strategic alliances
Business is using partnerships or alliances to grow market reach
Strategic alliances
Offers Any Strategic Alliances – Added
added any new strategic alliances
Offers a Partner Program – Added
Added partner programs
Offers Affiliate Partnerships – Added
Added affiliate partnerships
Offers Franchising – Added
Added franchising opportunities
Offers Stockists Partnerships – Added
Added stockist partnerships
Firmographics
Tarci ID
Tarci’s Universal Unique Identifier (UUID) that represents an entity-resolved record (meaning data from multiple sources has been aggregated into one unique identity)
Company name
The name the company uses to do business (depending on source, company name can be based on its registered name, its trading name (dba), the domain, or LinkedIn)
Company legal name
The company’s registered name
Company number
The company number per the Secretary of State (US) or Companies House (UK)
Incorporation date
If the company is incorporated, the date of incorporation
Company address
The company’s primary address, including all available parsed address components (street, city, region, postal code, country)
Company address type
The company’s primary address type – registered, head office, trading or mailing address
Company address – street
Street of the primary address
Company address – city
City of the primary address
Company address – region
2-letter state code of the primary address, such as “CA”
Company address – postal code
5-digit (or 5+4-digit when available) postal code of the primary address
Company address – country
Country of the primary address
Additional company addresses
Any additional associated addresses, including branches or franchise locations
Industry
Industry and sub-industry classification based on Tarci’s proprietary machine learning model
NAICS code
Industry classification based on the company’s self-assigned NAICS code
SIC code
Industry classification based on the company’s self-assigned SIC code
Revenue
Company’s estimated annual revenue range
Revenue currency
Currency of company’s estimated annual revenue range
Number of employees
Company’s estimated number of employees range
Company website
URL for the company’s main website, formatted as “google.com”or “tarci.io”
Social media pages
Any available URLs for Facebook, Instagram, LinkedIn, or Twitter
Company email
Company’s primary email address
Company phone number
Company’s primary telephone number
Additional company emails
Any additional company emails
Additional company phone numbers
Any additional company phone numbers
Additional company phone numbers
Any additional company phone numbers
How we turn petabytes of data into actionable insights
Growing SMBs example: How do you know when a restaurant is about to open a location? They spread breadcrumbs
Publish they are hiring new employees on board listings
Request a liquor license
Apply for to the food health and safety authority for a license for the new location
Publish a "Coming Soon" on their website or social media
Tarci takes these breadcrumbs and turns them into actionable signals
Easily integrate into your existing systems and processes
Tarci enrichment API developers portal is available here: developers.tarci.io/docs/
Receive a batch file and recurring updates of the data in a batch file. No integration required.
Native Salesforce integration with 3 simple steps, taking 2 minutes to implement.
Native HubSpot integration with 3 simple steps, taking 2 minutes to implement.
Tarci is a native cloud solution. Consume the data directly from our Amazon Web Services (AWS) cloud.
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