Tarci’s CEO Leetal Gruper On How Accurate SMB Data is a Difference-Maker for Financial Institutions

The insufficiency of accurate SMB data is an obvious void in the financial and e-commerce sectors. As the age of digitalization evolves, companies see sales and retention opportunities rise left and right, but with very little to no tools to fully seize their potential. From extensive research to relentless solution scouring, the need to revamp the traditional approach to enterprise data has never been more urgent.

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“By being able to create more relevant lists and then adjust to the results on a weekly basis, our sales and marketing teams can focus on things that are more likely to give us a good return on investment. From that angle, Tarci really is our secret sauce.”
Sigurjón Ernir Kárason​
Product Strategy Manager​