How Tarci Became a Secret Weapon for Financial Institutions

Finding the right customers is the driving force for business success. From researching leads, exploring opportunities, and converting prospects, to closing deals, the game of searching and delivering consumer needs is endless. As the age of modernization progresses, leaders know that data optimization has become the fuel to accelerate growth and profitability. This is particularly true in finding small and medium business (SMB) opportunities for enterprises and financial institutions, as data contains an abundance of prospects that could lead to sales.

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“By being able to create more relevant lists and then adjust to the results on a weekly basis, our sales and marketing teams can focus on things that are more likely to give us a good return on investment. From that angle, Tarci really is our secret sauce.”

Sigurjón Ernir Kárason​
Product Strategy Manager​