How Actionable SMB Data Reshaped the Financial Sector

Every entrepreneur knows that data and metrics are integral drivers of an organization’s overall success. From growth to profitability, access to prospects and business profiles is paramount to making units work. One of the key challenges that companies in the financial sector face is the lack of accurate SMB data. Without relevant prospects that match one’s business offerings of products and solutions is synonymous with fishing in the dark. Solely relying on luck to bump into a perfect solution provider-client match is a gamble that could make or break a company.

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“By being able to create more relevant lists and then adjust to the results on a weekly basis, our sales and marketing teams can focus on things that are more likely to give us a good return on investment. From that angle, Tarci really is our secret sauce.”
Sigurjón Ernir Kárason​
Product Strategy Manager​