Identify fast-growing eCommerce using free online tools

By Leetal Gruper, Leadgence Founder & CEO

With more than 65,000  eCommerce launched in 2020 in the UK alone, setting up an eCommerce is becoming as easy as opening a Facebook account.

So how can you maximize the current market surge, and make sure you target an eCommerce market  that is on a growth track? 

At Leadgence we believe in first understanding the typical life cycle of a successful eCommerce. Once mapped out we can proactively look for real-time indicative data that will be insightful to assess: 

1) if an eCommerce is on a growth track; and

2) the life cycle stage it is in.

Working with clients targeting eCommerce, Leadgence is regularly tracking more than 234,000 eCommerce businesses in the UK alone. Based on the vast data collected and analyzed using our AI engine, we created an outline of a typical life cycle of fast-growing successful eCommerce businesses.

A Typical fast-growing eCommerce Lifecycle

This outline gives us the knowhow to search for and collect data that is translated into valuable insights used by marketing and sales teams to target fast growing eCommerce with the right offer at the right time in their expansion.

To demonstrate the power of real-time data we prepared a starter guide listing 6 top free on-line tools that you can start using today.

Click here to learn more about the power of real-time data

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1. Hiring 

A company that is hiring is most likely expanding. 

Knowing that a company is actively hiring can substantially improve lead qualification leading to higher MQL – SQL conversion.

Information on whether or not a company is actively hiring can be found either on the company website, job boards or by tracking its Linkedin account.

However, it’s important to qualify the information “freshness” by checking if the company is actively hiring, or as is the case for many stagnant companies, just forgot to remove the opening. 

To manually find the date the position was first published, explore the source code of the HTML page and look for the word “date” (will be there ~60% of the time).

A “dataposted” with the actual posting date and time will reveal the “freshness” of the job posting to qualify the data insight.

2. Supported currencies

Knowing if a company is targeting the global or local market can be a key indication of its maturity, expansion plans, and potential size.

You can find out which currencies a company is selling in by checking its eCommerce website. Regularly monitoring an eCommerce can reveal the additions of new currencies. New currencies  indicate what territories the company is targeting and is a sign the company is expanding and can serve as a key insight when offering currency related financial services or products.

3. Shipping destinations

Much like currencies, knowing an eCommerce shipping destination is a valuable sign of the stage and growth pattern of a business. This information can typically be found on either of the “delivery/shipping”, and “returns” pages of the website.

4. Ads spend

eCommerce in growth mode is most likely spending on digital advertising across several platforms. 

The main ad platforms used by eCommerce are social media and Google Ads. Knowing whether or not an eCommerce is actively advertising and what it is spending its budget on – e.g. new products or “fire” sales, is another insightful indicator of the stage the eCommerce is in, as well as, a useful insight to assess potential risk.

Facebook (and its group companies like Instagram) are very transparent about the ads companies run and anyone can check where and how much a business spends on ads.

1. Go to the company page on Facebook and click on “See All” :

2. Scroll down, if the page is currently running ads click on “Go to ads Library”.

3. The following view will reveal to you what the company is promoting:

5. Inventory

For eCommerce running out of stock quickly can either be a sign that it is more successful than it anticipated, or if running out of stock and not renewing than most likely it is on an opposite track. Follow the product pages on a regular basis to get the insights you need to assess potential or identify risk.

6. Reviews

Positive reviews and “talk” about the company’s products is always a good sign. Reviews can be found on social media (either on the company’s page or on pages of distributors of the products), specialty forums (for those niche products), and review websites (like TrustPilot). Identifying the overall sentiment trend is slightly challenging without automation but you can look at the overall rating and velocity of new additional reviews for good signs.

Summary

Using free online tools can give you some basic information that can be helpful when assessing an eCommerce stage and expansion path. 

However, looking at each basic information above in isolation might not give you the full insight and understanding of an eCommerce stage.  

Imagine you could combine these and more data points to get a real time unified view of the eCommerce business, and continue tracking changes on a weekly basis. This would allow you to identify and target fast-growing companies, increase conversions and maximize your marketing and sales budget. 

This is what the Leadgence smart data platform is all about. 

We collect data from diversified sources and then connect them to create a unified view of a company. Deploying our unparalleled in-depth NanoData™ tagging system and overlaying the latest AI to create TempoData™ – highlighting real-time indications of opportunities throughout the customer lifecycle.

So if you are looking for the right businesses to double down on and invest your marketing and sales efforts to realize the full potential of the eCommerce market boom, click below to learn more about the Leadgence Platform and how it can help your business.

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