Sales

The 3 key principles for successful selling to SMBs

The SMB market is ripe with sales opportunities – but you have to be strategic about picking them. With a focus on precision, speed, and relevancy, you can increase sales and grow your SMB market share in a way that’s both profitable and sustainable.

What you need to know when selling to SMBs

SMBs’ time is scarce and so is their budget – and yet, while they present a relatively low LTV compared to an enterprise, if you offer them what they need when they need it, they are most likely to convert to a customer quickly. But how do you know when to reach out and what they need?

Unlocking revenue in the SMB payments market

If you’re an SMB payment provider, you already know how competitive the market can be. You may also find it hard to get enough information to accurately gauge a prospect’s LTV potential. But what if you had a way to find growing businesses that not only match your ICP, but that also convert quickly – without getting into a bidding war?

Stop Selling Meat to Vegetarians: How to Boost Sales & Upsell with Continuous Intelligence

Imagine this: you’re a butcher shop and in an effort to increase sales, you send fliers to every home in the neighborhood. Seems like a smart idea, right? Send out a local promotion and increase sales, easy as that. Well, what if 20% of the neighborhood is vegetarian and 10% are vegan? Then at least 30% of your expected sales are never going to realize.