Sales & Marketing

How to stand out when selling to SMBs

It’s hard to stand out in a crowded, hypercompetitive market… but you can do it. By using a needs-based marketing strategy and the power of dynamic data to differentiate yourself, you can gain a significant edge over your competitors.

SMB Needs-Based Targeting Hits the Spot!

Learn why leading financial services and insurance companies are moving on from “interest” and “intent” and how they are gaining a competitive advantage through the use of dynamic SMB data and needs-based marketing.

Stop Selling Meat to Vegetarians: How to Boost Sales & Upsell with Continuous Intelligence

Imagine this: you’re a butcher shop and in an effort to increase sales, you send fliers to every home in the neighborhood. Seems like a smart idea, right? Send out a local promotion and increase sales, easy as that. Well, what if 20% of the neighborhood is vegetarian and 10% are vegan? Then at least 30% of your expected sales are never going to realize.

Why zooming in on high-growth SMBs is a make or break for payment companies

Identifying Ideal SMB Targets is Tricky Use Data to Work Smarter, not Harder Tarci leverages smart data using a system of ‘tags’ and ‘triggers’ to regularly monitor small and mid-size businesses and compile relevant data with a focus on significant changes and events  in a company’s lifecycle, such as applying for a business license or …

Why zooming in on high-growth SMBs is a make or break for payment companies Read More »

Capture the SMB market

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“By being able to create more relevant lists and then adjust to the results on a weekly basis, our sales and marketing teams can focus on things that are more likely to give us a good return on investment. From that angle, Tarci really is our secret sauce.”
Sigurjón Ernir Kárason​
Product Strategy Manager​