There are millions of small and mid-sized businesses in the US and the UK and, for financial service providers and other core services, the revenue potential is enormous. Unless you’re careful, though, the cost of acquisition can also be enormous – and not offset by the value the SMB ultimately delivers. To grow your share profitably, you need to be strategic, and you need to be focused.
SMBs’ time is scarce and so is their budget – and yet, while they present a relatively low LTV compared to an enterprise, if you offer them what they need when they need it, they are most likely to convert to a customer quickly. But how do you know when to reach out and what they need?
Industry leader Marcus Nagel gives us his thoughts on how Tarci can grow as a valued partner to businesses in the insurance industry – and why he thinks dynamic data is a total game-changer.
Dynamic data is an exciting new way to grow share and increase customer lifetime value in the SMB market. Dynamic data lets you know when businesses are growing or struggling, hiring, dealing with new industry developments, or facing other challenges.
In times of financial uncertainty reducing churn and identifying opportunities for upsell and growth is crucial. But, how do you know what businesses are expanding and have changing needs for more services and products before they start shopping around, comparing prices and offers?
Timing is everything for growing SMB sales. With dynamic data identifying your ideal customers and their trigger events, you can reach out to the right person at the right business just before they realize they need your offering. Get to them before they start shopping around!
It’s hard to stand out in a crowded, hypercompetitive market… but you can do it. By using a needs-based marketing strategy and the power of dynamic data to differentiate yourself, you can gain a significant edge over your competitors.
Learn why leading financial services and insurance companies are moving on from “interest” and “intent” and how they are gaining a competitive advantage through the use of dynamic SMB data and needs-based marketing.
Imagine this: you’re a butcher shop and in an effort to increase sales, you send fliers to every home in the neighborhood. Seems like a smart idea, right? Send out a local promotion and increase sales, easy as that. Well, what if 20% of the neighborhood is vegetarian and 10% are vegan? Then at least 30% of your expected sales are never going to realize.
The 3 rules leading insurance companies always use to identify high-growth, low-risk Small and mid-size businesses
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“By being able to create more relevant lists and then adjust to the results on a weekly basis, our sales and marketing teams can focus on things that are more likely to give us a good return on investment. From that angle, Tarci really is our secret sauce.”
