Financial Services

The 3 key principles for successful selling to SMBs

The SMB market is ripe with sales opportunities – but you have to be strategic about picking them. With a focus on precision, speed, and relevancy, you can increase sales and grow your SMB market share in a way that’s both profitable and sustainable.

How to stand out when selling to SMBs

It’s hard to stand out in a crowded, hypercompetitive market… but you can do it. By using a needs-based marketing strategy and the power of dynamic data to differentiate yourself, you can gain a significant edge over your competitors.

SMB Needs-Based Targeting Hits the Spot!

Learn why leading financial services and insurance companies are moving on from “interest” and “intent” and how they are gaining a competitive advantage through the use of dynamic SMB data and needs-based marketing.

Why zooming in on high-growth SMBs is a make or break for payment companies

Identifying Ideal SMB Targets is Tricky Use Data to Work Smarter, not Harder Tarci leverages smart data using a system of ‘tags’ and ‘triggers’ to regularly monitor small and mid-size businesses and compile relevant data with a focus on significant changes and events  in a company’s lifecycle, such as applying for a business license or …

Why zooming in on high-growth SMBs is a make or break for payment companies Read More »

5 Key Segmentation Tools Every Buy Now, Pay Later Team must know

Dynamic data is essential in the competitive BNPL market. With an ever-growing number of SMBs and BNPL solution providers, finding the right small and mid-sized businesses that can support a profitable BNPL offering is key to success.

Capture the SMB market

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“By being able to create more relevant lists and then adjust to the results on a weekly basis, our sales and marketing teams can focus on things that are more likely to give us a good return on investment. From that angle, Tarci really is our secret sauce.”
Sigurjón Ernir Kárason
Product Strategy Manager
Leadgence is now Tarci