SMBs’ growing need for financial talent and how enterprises can be a part of the solution.
There are millions of small and mid-sized businesses in the US and the UK and, for financial service providers and other core services, the revenue potential is enormous. Unless you’re careful, though, the cost of acquisition can also be enormous – and not offset by the value the SMB ultimately delivers. To grow your share profitably, you need to be strategic, and you need to be focused.
If you’re an SMB payment provider, you already know how competitive the market can be. You may also find it hard to get enough information to accurately gauge a prospect’s LTV potential. But what if you had a way to find growing businesses that not only match your ICP, but that also convert quickly – without getting into a bidding war?