Business Development

Strategic growth in the SMB market

There are millions of small and mid-sized businesses in the US and the UK and, for financial service providers and other core services, the revenue potential is enormous. Unless you’re careful, though, the cost of acquisition can also be enormous – and not offset by the value the SMB ultimately delivers. To grow your share profitably, you need to be strategic, and you need to be focused.

3 key elements of an effective SMB outbound strategy

Timing is everything for growing SMB sales. With dynamic data identifying your ideal customers and their trigger events, you can reach out to the right person at the right business just before they realize they need your offering. Get to them before they start shopping around!

Stop Selling Meat to Vegetarians: How to Boost Sales & Upsell with Continuous Intelligence

Imagine this: you’re a butcher shop and in an effort to increase sales, you send fliers to every home in the neighborhood. Seems like a smart idea, right? Send out a local promotion and increase sales, easy as that. Well, what if 20% of the neighborhood is vegetarian and 10% are vegan? Then at least 30% of your expected sales are never going to realize.

Capture the SMB market

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“By being able to create more relevant lists and then adjust to the results on a weekly basis, our sales and marketing teams can focus on things that are more likely to give us a good return on investment. From that angle, Tarci really is our secret sauce.”
Sigurjón Ernir Kárason
Product Strategy Manager