The restaurant industry is facing a challenging recession climate. It signals a time for businesses to rethink their strategies to keep up.
While many are focusing on menu changes or equipment upgrades, a simple yet game-changing factor is driving growth in the industry.
What is this secret factor, you may ask?
According to a recent study by the Tarci team, restaurants that have added food trucks to their business model have experienced almost three times more growth than those that have yet to.
This trend is not just limited to a few restaurants. More and more businesses are realizing the potential of food trucks and are embracing this new market. If you’re a company that sells products or services to restaurants, this could be a game-changer for your business.
Let’s take a closer look and see how this trend can help you usher in a new era of growth and success for your company.
Why are Restaurants on Wheels?
Food trucks are not exactly a new concept, but in today’s economic climate, restaurants are taking the idea of mobility to a whole new level. They’re not just on physical wheels but combined with different moves and strategies to help weather the recession.
Here are some potential reasons food trucks are booming:
Creative Marketing
Restaurants want to reach new customers and markets that are not accessible by their fixed location.
Enhanced Customer Experience
Restaurants test new menu items or concepts without investing too much in a brick-and-mortar store.
Lower Overhead Costs
More Restaurants are reducing overhead costs such as rent, utilities, and staff salaries associated with brick-and-mortar restaurants.
Flexibility
Restaurants want to Increase flexibility and adaptability to changing customer preferences and demands. Food trucks can quickly and easily move to a new location if the business is slow or the local market changes.
Navigating the Bumps on the Road
More restaurants are expanding their business with food trucks, but it takes work. They face various obstacles, such as:
- Getting permits and licenses from different authorities
- Keeping the food quality and safety high in a limited space
- Coping with weather, traffic, parking, and competition
- Coordinating the logistics and communication between the restaurant and the truck
However, these challenges also create opportunities to learn and adapt. With data on sales, customer feedback, and more, you can help Restaurants on Wheels thrive.
For example, you can use the service metric to measure the performance and satisfaction of each food truck and the customer feedback to identify the most popular menu items and services. By understanding their specific needs, you can offer them customized solutions, such as:
- Branding and marketing to boost their visibility and attract customers
- Equipment and supplies that are specially designed for food trucks
- Assistance with permits and regulations to avoid delays and fines
- Data-driven insights and analytics to optimize their operations and stay ahead of the competition
With restaurants hitting the road, supporting their success is crucial. To stay ahead of the curve, you must keep up with the latest data and insights and offer tailored solutions to their unique challenges.
The Future of Food Trucks: What’s Next?
Food trucks are on the rise and offer great potential for restaurants. With expanding geographic reach and revenue potential, the trend is here to stay. But what’s next?
To fully capitalize on this trend, gathering more data and insights is crucial to understand better the unique challenges and opportunities facing restaurants on wheels. This data can help service providers like you tailor your products and services to meet their needs better, whether it’s insurance, logistics, branding, or marketing.
That’s where Tarci comes in. As experts in the SMB space, we closely monitor this trend. We are uniquely positioned to provide your enterprise with the data and tools to effectively tap into these new opportunities.
Don’t leave it to chance – Talk to Tarci experts on how to turn these insights into actionable strategies for success in your service, sales, and relationship with new or existing restaurant clients.
